Contents 

ACKNOWLEDGEMENTS                                                                       

Foreword                                                                                                            

I Would Like to Hear From You                                                                             

Beyond the Book                                                                                                                  

Introduction     

Chapter One:  Finding Your Job: Identifying Your Best Opportunities                      

Developing Your Personal Brand

Focusing on Opportunities to Pursue                                                                      

Determining Potential Industries and Professional Disciplines: The Myth              

Determining Your Potential Market                                                                         

Identifying Potential Employers                                                                   

Jumpstarting Your Lead Generation Program: Networking Events          

Leveraging Print Media                                                                                 

The Internet                                                                                                   

Employment Agencies                                                                                  

Chapter Two: Getting the Interview: Creating Your Marketing Campaign                  

Making Sure the Competition is Fair                                                              

Market Research                                                                                               

Creating Your Marketing Package                                                                   

Your Business Card                                                                                          

Your Cover Letter                                                                                           

Your Resume                                                                                                 

The Parts of a Resume                                                                                

Sample Resumes                                                                                         

Your Internet Presence                                                                                 

Your Physical Materials                                                                                

Unsolicited Applications                                                                              

Your Marketing Partner: How to Work with Career Services                 

The Value of Persistence                                                                                          

Chapter Three: Acing the Interview: Building a Relationship and Selling Yourself         

 Interview: Selling Yourself over the Phone                                                    

Preparing For the Face-to-Face Interview                                                      

The Interview: Selling Yourself in Person                                                      

Start of the Interview                                                                                       

The Interview: Your Sales Presentation                                                            

Using These Questions and Answers                                                        

Chapter Four: Getting the Offer: Closing the Sale                                           

Next Step after an Interview                                                                                                   

Maintaining Contact after the Interview                                                         

How to Respond to Rejection                                                                        

Reference Checking                                                                                                

Salary Negotiation                                                                                            

Informing Everyone That You Have a Job                                                    

Final Words about Waiting for a Job Offer                                              

Appendix 

How to Research a Business or Industry Sector                                                                     

Databases to Consult in Your Search for Information                                  

Power Verbs                                                                                                               

Bibliography                                                                                                     

Source Notes                                                                                                    

About the Author                                                                                             

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