Chapter Two: Getting the Interview: Creating Your Marketing Campaign
Once you have targeted the companies you want to work for, you will need materials and tactics to attract and keep the attention and interest of potential employers. In Chapter Two, “Getting the Interview: Creating Your Marketing Campaign,” I describe a recommended approach to creating your cover letter and resume as well as web-related tactics. The insights I share with you in that chapter focus on getting you to the top of an employer’s list of candidates and keeping you there.
Making Sure the Competition is Fair
Market Research
Creating Your Marketing Package
Your Business Card
Your Cover Letter
Your Resume
The Parts of a Resume
Sample Resumes
Your Internet Presence
Your Physical Materials
Unsolicited Applications
Your Marketing Partner: How to Work with Career Services
The Value of Persistence