Chapter Two: Getting the Interview: Creating Your Marketing Campaign

Chapter Two: Getting the Interview: Creating Your Marketing Campaign

Once you have targeted the companies you want to work for, you will need materials and tactics to attract and keep the attention and interest of potential employers. In Chapter Two, “Getting the Interview: Creating Your Marketing Campaign,” I describe a recommended approach to creating your cover letter and resume as well as web-related tactics. The insights I share with you in that chapter focus on getting you to the top of an employer’s list of candidates and keeping you there.    

Making Sure the Competition is Fair

Market Research

Creating Your Marketing Package

Your Business Card

Your Cover Letter

Your Resume

The Parts of a Resume

Sample Resumes

Your Internet Presence

Your Physical Materials

Unsolicited Applications

Your Marketing Partner: How to Work with Career Services

The Value of Persistence