Difficult Job Market: Hip-Hop Music to the Rescue

Difficult Job Market: Hip-Hop Music to the Rescue

Hip-Hop Artist and Professor Work Together to Bring Fresh Approach to Getting a Job



New York, NY-December 1, 2011 – Hip-hop artist Timid has created a unique and encouraging music video in conjunction with the critically acclaimed book, The Secret to Getting A Job after College: Marketing Tactics to Turn Degrees into Dollars, from Pace University professor and branding expert Dr. Larry Chiagouris.

In the video, I Want The Secret, Timid addresses the dire situation college students and recent graduates face everyday. Rising tuition costs, mounting debt and a bleak job market await their future.

The message is clear in Timid’s lyrics and in the book: Know your value and do not be afraid to stand apart from the majority.  It is your individuality–your unique perspective and your specific skills that you will share with the world that will bring you the greatest success.

I Want the Secret is an anthem: a battle cry for students to follow their dreams and to not give up in the face of adversity. The lyrics reflect the challenges graduates confront when seeking to make a difference in the world.

Lyrics Excerpt

The Truth Of The Matter Is The System Would Rather

Focus, On Tuition Patterns Than On What Comes After

The Former Over The Latter, It’s Like Taking Away The Ladder

How Do We Ascend To Begin Escape From Financial Captors


Video: https://thesecrettogettingajobaftercollege.com/timidvideo

About the Book:

The Secret to Getting a Job after College is an easy to follow guide for all majors to help launch careers in any job market. Learn tips and tactics to attract the attention of an employer and get the job you want.

About the Author:

Dr. Larry Chiagouris, Professor of Marketing at Pace University, is known as “a Branding Guru”, an “All-Star Marketing Strategist” by the media. His opinions on modern marketing practice have appeared in hundreds of media outlets throughout the world, including The Today Show, Fox News, and The Wall Street Journal. His advice to students has launched hundreds of successful careers.

About Timid:

Timid has received an immensely positive reception on major Hip-Hop websites and has received radio play in Florida, Africa, Canada, and Japan. His stage stops are from New York to Tokyo and television and radio appearances from Washington DC to Australia.


Kathleen Mullen

Brand New World Publishing

646. 926.1562